Branding for Creative Businesses
A brand is not a logo. For creative businesses, it is the sum of every decision a client experiences.
Creative businesses often treat branding as a visual exercise — a mark, a palette, a typeface. These matter, but they are only the surface of something larger.
A brand is experienced through tone of voice, the way enquiries are answered, how work is presented and how a website makes people feel. Each of these is a design decision.
Clarity is the most valuable quality a creative brand can have. When a studio knows exactly who it serves and how it wants to be perceived, every other decision becomes easier.